Date: December 16, 2003

To:
From:
Contact:

Felker Customers
Felker
Jodie Klaus
800-365-4003 ext. 1236

Dimas North America changes name to Electrolux Construction Products North America

OLATHE, Kan. - The Electrolux product line for the construction and stone industry has changed its name from Dimas North America to Electrolux Construction Products, effective January 1, 2004. Electrolux Construction Products is the parent company of Dimas, Diamant Boart, Partner, Target and Felker.

According to Anders Ströby, President, Electrolux Construction Products. "By grouping Dimas, Diamant Boart, Partner, Target and Felker, all leading brands when it comes to diamond tools and related machines, together under Electrolux Construction Products, we associate ourselves with the Electrolux Group and the benefits of its financial strength, long-term strategy and ability to make considerable investments in marketing as well as in R&D." However, the focus will continue to be on building the individual brands. Each brand is already well established in their respective markets and will continue to be marketed and sold in 70 countries through retailers and directly to end-users. "Our main brands are strong and well-known in the construction and stone industry, and we will of course continue to strengthen those brands," Ströby explains. "We have established clear brand strategies with defined communication platforms, as well as clear strategies for product ranges and distribution."

As a world leader, Electrolux Construction Products is one of two product lines under Electrolux Professional Outdoor Products. The other is Electrolux Outdoor Power Products, to which Husqvarna, the strong, global premium brand, belongs. Specifically, Electrolux Construction Products has two separate businesses: Construction (diamond tools, equipment and handheld power cutters), and Stone (diamond tools). Last year, after the acquisition of Diamant Boart, there was a period of integration of products, brands and sales forces. Having successfully completed this process, Electrolux Construction Products has emerged as a world leader in the diamond tool and related equipment business. Electrolux Construction Products has three parallel sales forces in the major markets, each serving different customers. For more information on the brands and the products visit www.dimas.com, www.dbstone.com, www.partnerusa.com, www.targetblue.com or www.felkersaws.com. For more information on Electrolux, visit www.electrolux.com.

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